INTRODUCTION
We live in a society of instant gratification; if things don't instantly satisfy us, we move on until we are satisfied. This shows in our TV and radio habits as well as our Internet surfing. If things don't immediately pop up, we refresh or (more often) go to the next link provided by our search engines.
There are thousands of options available to us...
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On a dizzying number of topics.
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Most people have their "favourite favourites" - the sites they
go to most often. For whatever site selected, there are probably thousands
if not tens of thousands of websites out there that try to cover the same
topic. This leads to two essential questions that successful designers
have answered:
(1) What is it about *that* site that separates it from the rest?
(2) With only fractions of a second to grab and keep surfers, how do successful
web
designers manage to hold your attention?
Odds are, these people make websites that meet favourably with some very basic web criteria: