Brand identifiers are logos, stylised text or unique features that help identify one item from another. Companies use the identifiers toensure ther is no doubt as to what product is in front of your eyes.
Companies work hard to make sure their band is easily identifiable regardless of the literacy level of the viewer.
Companies use distinct symbols, text, colour schemes and even shapes to distinguish one product from another. In turn, this makes any photo a potential advertising opportunity.
Go back through the three magazines you used to identiufy formal ads, and find all the examples of logo, stylised text, and disticntive shape used in ANY image in your magazine. Recoird this data on a seperate piece of paper and then work out the ratio of brand identifiers per page in each of your magazines.
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