What’s your lovemark?
Kevin Roberts coined the term ‘Lovemarks” to describe a brand that has elicits loyalty beyond reason.
Time for you to do some reflecting…
What is your lovemark? Look through your daily choices and determine what
When did your affair start?
In what ways have you kept it going (brand loyalty? Promote to others?)
How does it make you feel?
Have you ever suffered a crisis of confidence in your lovemark?