mcluhantouchupsm

“We shape our tools and thereafter our tools shape us”  - MM.

 

“Literacy: The Medium and the Message”. Ideas, Feb 1&8, 1988
Section 2 – pgs 9-17

 

1. Explain what is meant by “The book becomes metaphor”

Has this phenomenon extended past book technology?

 

2. What was gained by becoming readers?

3. What was lost by becoming readers?

 

4. Why was there resistance to alphabetizing?

    5. How did literacy affect art?


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