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By Naomi Klein
(2000)
Pg.5: “The Beginning of the Brand”
1.
Branding: When did it start?
Why did it start?
2.
Some of the earliest brands
include Aunt Jemima and Uncle Ben.
Why were these particular images chosen and cultivated by their
parent companies?
3.
Why was the purchase of
Kraft by Philip Morris (the tobacco company) such a significant moment
in the business world?
4. Why is image such an important selling point for companies?
5.
The three most valuable brand names on earth: Marlboro, Coca-Cola, and
Budweiser, in that order. Taking
the product and its respective market into
consideration, what common trait do all three have?
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