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Visuals (comment) |
Cameras –
Angles,
Length of shots (seconds).
Sequence of shots
Types of shots
Establishing, close up, pan out,
Transitions –
changes from camera shot to camera shot |
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Performers –
Performers or just props?
Body language – posture, poses, interactions with others/products? |
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Graphics
Text – when, what, how long?
Font choices?
Logos or symbols - when, what, how long? |
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Colour –
B/W, sepia tone, colour? If colour, what combinations? |
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Environment –
Complimentary to the item, or is a connection made during the ad? If so, how does the environment compliment the product/service? |
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Props
Are props used? If so, is there an obvious connection between prop and product/service, or is it established during ad? |
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Audio (comment) |
Voice-overs –
When, what? |
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Dialogue –
Establishing a story or dealing directly with product/service?
Talk to other characters, or to the audience? |
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Sound Effects
What sounds are enhanced? For what purpose? |
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Jingles –
Sung words? When? How long? |
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Music-
What musical choices? how do they help establish a tone for the ad? |
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