Tourism Terminology

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Term Definition

activation:

guest's level of excitement, alertness, or energy, which is either high or low.
agricultural tourism: a tourism experience that teaches travellers about the agricultural industry in Canada through hands-on farm life experiences.
all-inclusive tour: a tour package that provides the guest with transportation, food and beverage service, entertainment, and lodging for one price. Service charges may also be included.
allergy awareness: consumer demand to know the ingredients used to create food products, to avoid allergic reactions.
allocentric: a traveller willing to take risks, willing to go without the normal conveniences of life in order to gain a fuller travel experience. These travellers prefer to go where few people have before and are often referred to by marketers as innovators, first to try a new travel destination in its development stage.
American Plan (AP): a hotel room rate that includes the room plus three full meals.
amusement park: an aquatic zoo that features a wide variety of fish and sea creatures in tanks for viewing. It may include marine mammals such as porpoises.
art museum: an institution that provides a variety of artwork including sculptures, oils, watercolors, and carvings.
back of the house: operative employees who do not come into direct contact with guests.
balanced development: a component of the integrated development theory, in which one portion of the development can operate at a loss that is compensated for by a lucrative operation elsewhere in the resort.
base cost per participant: a method for setting the selling price for a tour by taking the cost of transportation, meals, accommodations, and attractions (base cost), then adding a markup to cover promotion cost, salaries, and overhead.

bed-and-breakfast (B&B):

an accommodation that is generally family owned and managed, accommodates three to ten groups per night, and includes a family-style breakfast.
Bermuda Plan (BP): room rate that includes a full American breakfast: juice, coffee, eggs, sausage/bacon, and toast.
bilateral agreement: in transportation, an agreement between two countries that often deals with the number of flights permitted from each country into a specific airport, the size and capacity of the airplanes, and cspecial fares.
bistro: a small, casual restaurant that serves fresh, eclectic food.
breakout room: smaller rooms made available for seminars or workshops at a conference.
BritRail pass: a train pass allowing unlimited travel in the British Isles.
buffet house: an "all you can eat" restaurant that offers a wide assortment of hot and cold food, which customers can help themselves to.
bullet train: a high-speed Japanese train.
business guest: an individual travelling for work purposes, who usually has few choices in deciding where, when, how, and how long to travel.
cafeteria: a type of restaurant at which customers can choose their food from a serving line of different dishes, with the portions preset and served by kitchen staff.
campground: the place where campers can set up their tents or park their recreational vehicles.
cannibalization: a situation in which a franchiser allows two independent units to locate too near each other, causing loss of revenue.
Canadian Heritage: the Federal department responsible for managing two major divisions affecting Canada's tourism industry. Parks Canada (our National park system) and the Cultural Devlopment and Heritage division, which oversees all of Canada's national historic sites, heritage canal and river systems, national battlefields, museums, galleries, libraries and archives, and cultural activites. The National Capital Commission (NCC) also reports to this department.
Canrailpass: a train pass that allows unlimited travel on VIA trains over specific travel periods; can be purchased by both domestic and foreign tourists.
carrying capacity: the maximum number of people who can use a site with only acceptable alteration to the physical environment and with only acceptable decline in the quality of experience gained by subsequent visitors.
cash bar: alcohol service at a banquet at which guests pay for the alcohol consumed.
casino gambling: gambling including slot machines, roulette, craps, blackjack, poker, and other games of chance.
catalytic development: development of a destination in which a single developer encourages complementary businesses in and around the property.
centralized development: a component of catalytic development; refers to the major developer who provides the basic facilities, major accommodation units, and promotion for the destination.
certification: industry recognition of individuals who have demonstrated their competencies for a particular occupation as they relate to occupational standards.
certified travel counsellor (CTC) a person who has satisfactorily completed a certification process provided by the Canadian Institute of Travel Counsellors.
chain ownership: a single corporate identity that operates more than one property, with all properties reporting to corporate headquarters.
chamber of commerce: a city organization that promotes industry and retail development and market tourism to the city.
channel of distribution: where a product is sold; "place" in the four P's of marketing.
charter: a bus, plane, or ship rented for the purpose of transporting people from one location to another, usually at lower rates than regularly scheduled rates.
children's museum: a museum that involves young children in activities to educate and entertain them. May be one component of a larger museum.
circle trip: a type of round trip in which the route taken to the destination differs from the route taken from the destination.
civic event: event sponsored by a government organization (e.g. swearing in a new prime minister, Rememberance Day.
clustering: locating a variety of tourism sites and products in one area to create easy access for visitors.
coattail development: development of a destination that occurs naturally, without community planning. A lack of common theme often means duplication of services and general lack of direction for the destination.
code of ethics: a system of beliefs based on the values of right and wrong in a specific culture.
coffee house: a type of restaurant that serves a variety of specialty coffees from around the world but little food.
commercial food service: a division of the food-service industry that serves the public and is available to anyone wishing to eat out.
commission: the percentage of a selling price paid to a retailer by a supplier (e.g. an airline paying to a travel agency).
common currency: the use of credit cards, traveller's cheques, automated banking, and currency exchange machines to allow travellers easy access to money and credit while on vacation.
condominium: an individually owned apartment-style unit located in an area filled with recreational amenities; can be rented out to other travellers when not occupied by the owner.
conference: a large meeting where delegates from the same industry or occupation come together to exchange ideas, learn, and network.
conference appointment: permission to conduct business in a travel agency.
conference centre: a location specifically designed for meetings that provides a quiet, working environment for a conference and its delegates. Conference centres have accommodations within the complex.
conference hotel: a hotel with conference facilities that caters to large groups, usually in the downtown area of major cities.
confirmed reservation: an oral or written confirmation by a hotel that a room has been reserved usually with an agreed upon time of arrival (e.g., 6 p.m.); also called tentitive reservation.
consolidator: an operator that purchases a large number of airline seats every year from individual airlines at a low price, which it then sells to tour operators and travel agents at discounted prices.
consortium: a group of independent businesses who work together for a common purpose (e.g. independently owned travel agencies who promote their products through the brand name of GIANTS).
continental plan (CP): a hotle room rate that includes the room and a continental breakfast.
contract food service: adivision of the food-service industry that serves a specific clientele, not the general public; found in establishments whose main purpose is not to serve food, such as museums, stadiums, airlines.
convention: a large meeting where delegates from different occupations come together to share ideas and achieve some form of consensus.
convention and visitor bureau (CVB): a municipal or private organization that promotes tourism and provides convention facilities and informational services for visitors to the city.
convention centre: a location specifically built to handle groups of more than 1000 people but that provides no accommodations.
corporate rates: reduced rates given to companies to encourage sales.
corporate travel agency: an agency that deals almost exclusively with business travel arrangements as opposed to leisure travel.
cost for use: a type of tour pricing in which each separate component of the tour is priced with a markup, and tour participants only pay for what is used.
costing: the process of determining the total cost of a package, such as a tour, for a specific number of customers.
couponing: promotion of a restaurant, etc. through coupons offering discounts.
Crown land: land that is not privately owned. Crown land may be owned by the province or by the federal government but unlike protected park lands, it often does not fall under specific protective legislation. Much of Canada's wilderness is designated Crown land.
cuisine tourism: tourism that focuses on culinary products, such as a tour of wineries, a short course at a cooking school, or a series of lectures on foods of a region, combined with a local food festival.
cultural motivators: a desire to know and learn more about the music, architecture, food, art, folklore, or religion of other people.
cultural tourism: see heritage tourism.
customer profile: information about customers used by service providers to identify client needs and expectations.
day rate: a hotel room rate charged between 9 a.m. and 8 p.m. (no overnight stay).
day tour: a bus tour that lasts less than 24 hours and has no accommodation arrangements, usually in one specific region.
demand: the need or desire for goods and services; the number of people who wish to purchase a product.
demographics: statistics that include age, marital status, occupation,, sex, income, and place of residence, used for understanding who the travellers are to a particular site.
destination life cycle: the stages through which a destination moves: conception, growth, maturity, and decline.
destination marketing organization (DMO): an organization that is responsible for creating a marketing plan for a destination and promoting it. The CTC is Canada's federal DMO, with CVBs usually representing a city or region.
direct flight: a flight that carries a traveller from one destination to another, making at least one stop along the route.
discretionary income: the money that one may spend as one pleases.
discretionary time: time away from work and other obligations.
domestic tourist: a person travelling in the country in which he or she resides who stays for a period of 24 hours and travels at least 80 km from home.
double double: a hotel room with two double beds.
dude or guest ranch: an accommodation that is either a working ranch where guests help in the everyday work, or a luxury ranch resort for horseback riding, swimming, hiking, or tennis.
ecotourism: responsible travel aimed at learning about the interrelationships and physiology of organisms and their environment; focuses on nature-related experiences that help people appreciate and understand our natural resources and their conservation.
ecotourist: a person who believes in responsible travel to natural areas and who aids in conserving the environment and improving the welfare of local people.
elastic demand: demand that changes significantly when price changes (e.g., demand drops when price rises).
empty nest: the life stage of married couples whose children have grown and left home.
escorted tour: an organized tour led by a professional tour guide.
ethnic restaurant: a resetaurant that serves food from a specific culture, country, or region.
Eurailpass: a ticket to travel by rail in 16 European countries over a specified time period; sold only to non-Europeans.
European plan (EP): a hotel rate that includes the room, with no meals.
excursionist: any person who travels at least 40 km from the place of residence, stays less than 24 hours, and is not commuting to work or school or operating as part of a crew on a train, airplane, truck, bus, or ship.
exhibition: at a convention or congress, a display of goods and services used by the delegates in their work place.
external locus of control: a personality dimension of believing that events are determined by other powerful individuals, fate, or chance.
extrovert: an individual who is outgoing and uninhibited in interpersonal situations.
fair: a special event with a theme, such as an agricultural fair, historical fair, trade fair, or World's Fair.
familiarization tour (fam tour): a free or discounted trip for travel professionals, designed to acquaint them with the area in order to help them choose a convention site.
family entertainment site: indoor facilities (usually built in malls) that offer video games, carnival games, miniture golf, electric go-carts,miniture merry-go-rounds, and other amusements.
family life stage: a person's position in his or her lifetime.
family plan: a plan in which there is no extra charge for children under a given age staying with their parents at a hotel.
family-style restaurant: restaurant, often located in the suburbs, that offers full, fast, and friendly service, "comfort food", and a welcoming environment for children.
fast-food restaurant: restaurant where customers order and pick up their own food and clear their tables when finished. Prices are low and menu is limited.
festival: a public celebration centered on a theme of local, regional, or national interest or importance.
fine dining: restaurants that provide elegant decor, high-quality food prepared from scratch, and professional, attentive service.
fly/coach tour: a tour that combines airfare with an escorted bus tour.
forecasting: the process of attempting to determine future demand in an area.
foreign tourist: a person visiting a country other than the one in which he or she usually resides and staying for a period of at least 24 hours.
franchise: a business purchased as a turnkey operation, with everything in place.
franchise advisory councils (FACs): bodies that represent franchisees, providing them with a forum through which to address concerns with the franchise contract or the franchiser.
franchisee: the purchaser of a franchise operation.
franchiser: the company that owns the franchise rights to a product and sells it to other operators/investors.
Freedoms of the Air: global rules regulating aircraft/airline activity dealing with rights of passage for an airplane, traffic rights, and the granting of special rights to certain airlines under specific circumstances, also known as rights of the air.
front of the house: employees who deal activly with customers, usually in a hotel or restaurant setting.
front-line training: training provided for staff members who deal directly with the public.
full-service travel agency: a travel agency staffed and equipped to answer and serve all categories of traveller needs.
functional form: within integrated development, adherence to a common theme.
fundraising event: public event that encourages people to participate in order to raise money for a specific cause or organization.
gateway: the welcoming sign to a destination informing tourists they have arrives; an information centre near the edge of town that provides tourists with brochures and help in arranging their stay.
gateway airport: airport from which major international flights arrive and depart.
gateway city: the city where a tour begins.
greenwashing: using the "eco-label" to lure unsuspecting tourists into believing your company uses sound environmental practices.
ground/land package: a tour that includes the land arrangements of a tour but no air transportation.
guaranteed reservation: a room reserved with payment by the guest (by credit card) regardless of whether thec guest arrives.
guests: another term for tourists:
hallmark event: major happening that brings tourists from around the world to a destination and has a huge economic impact on the community (e.g., the Olympics).
hard adventure: tourism activity that takes place in an unusual, exotic, remote, or wilderness setting and involves some form of unconventionaal means of transportation, high or low levels of physical activity, and some risk or challenge.
haute cusine: an elegant and expensive style of restaurant noted for its outstanding food, opulent atmosphere, and highly trained staff.
heritage tourists: immersion in the natural history, human heritage, arts, philosophy, and institutions of anotherv region or country. A trip that educates the visitor on the architecture, food, folklure, or religion of another culture. Also called cultural tourist.
high-speed transportation: a train that can travel at 250 km per hour.
high-value tourist: a tourist looking for upscale destinations and experiences and willing to pay more.
historic site: a place of special historical interest.
historical museum: a museum depicting some historical event or place.
hospitality of host: an intangible concept referring to the genuine warmth extended to visitors by the host destination.
hospitality suite: a hotel room with a parlour that has a bar and sitting area for guests.
hosted tour: a tour on which participants travel between destinations without a guide but are met at each destination by a host guide from that community.
hostel: a lodge with communal washrooms and bedrooms designed for four to twenty people.
hosts: people, communities, or regions that entertain visiting guests.
hotel: accommodation that provides access to guest rooms from a central lobby.
hub and spoke : a pattern of transportation in which an airline uses one airport as the collecting point for incoming and outgoing flights. This system is also used in the motor coach industry.
inbound tour: a tour that brings guests from a foreign country to Canada, generating jobs and revenue for Canadians.
inbound tourist: see foreign tourist.
incentive travel: the practice of using a trip as an award for performing to a certain set of standards.
independent restaurateur: an individual owner of a restaurant.
industrial tourism: tourism that includes visits to industrial sites, such as the oil fields of Alberta, or the salmon fisheries of British Columbia.
inelastic demand: demand that does not change, or changes very little, with a price increase or decrease. (e.g., gas).
infrastructure: a basic system that includes facilities such as roads, sewage systems, electricity, and water supply.
integrated development: the development of a large parcel of land by a single individual or company to the exclusion of all other developers.
interdependency: a component of catalytic development; entrepreneurial activities of other businesses within the development succeed because the initial developer succeeds, and the initial developer succeeds because of the entrepreneurs. Each is dependent on the other.
interline connection: air travel between two destinations during which the traveller is forced to change airline companies in order to complete the journey.
internal locus of control: the belief that people are in charge of what happens in their lives.
International Air Transport Assocaition (IATA): a privately run international organization whose principal function is to facilitate the movement of persons and goods from and to any point on the world air network by any combination of routes.
International Civil Aviation Organization (ICAO): an agency of the United Nations that ensures that the development of the airline system is both safe and orderly.
interpersonal motivator: a reason for travel based on family and friends and the seeking of comradeship.
introvert: a person who is more concerned with personal thoughts and feelings than those of others.
isolation: a component of integrated development; a development is located away from existing settlements.
IT number: an identification number for an approved tour that identifies the operator, air carrier, type of tour, and year approved.
jetway: a hallway that joins a plane to the airport terminal.
joint venture: an arrangement between two partners in which one partner supplies the expertise in a business and the other partner provides the financial investment.
kilometre cap: limitation used by rental car agencies that allows a certain number of kilometres for a flat fee each day.
landing fee: fee charged by an airport to an airline fro the right to land and use airport services.
land package: see ground/land package.
"le grand tour": an educational tour of Europe taken by young English noblemen in the seventeenth and eighteenth centuries.
leakage: a community's need to import workers and/or goods in order tov sustain its tourism industry.
living history museum: a museum in which people act the parts of historical characters.
load factor: the percentage of seats filled on an airplane by paying or revenue-producing passengers.
loading apron: the cement parking area for the aircraft, located at the terminal gate, in which planes are serviced and fueled, and bags are loaded and unloaded.
low-impact camping: a type of camping in which every item carried in is carried out; every item created on the trip is carried out; enclosed fires and biodegradeable products are used; no souvenirs are taken from the area; and the area is left virtually untouched and ready for the next group of adventurers.
LRC (light, rapid, comfortable): VIA Rail service between Quebec and Windsor, which is provided by new trains. passengers are offered a choice of service level and price.
management contract: a method of hotle management and operation in which one company owns the property and another company operates it.
marketing: a continual, sequential process through which management plans, researches, implements, controls, and evaluates activities designed to satisfy both customers' needs and wants and the organization's objectives.
marketing mix: controllable factors that may be selected to help satisfy customer needs or wants (product, price, place, promotion).
marketing plan: a written plan used to guide an organization's activities for a period of one year or less.
market match: the satisfactory situation in which the product on offer meets the needs of the target market.
market performance: global product trends, growth rates, and past and current demand for the product.
market segmentation: the division of the overall market into groups of people who share common characteristics or have similar needs.
Meeting Professionals International (MPI): a professional association of North american meeting planners.
megamall: a large shopping and entertainment centre offering everything from retail stores and restaurants to indoor theme parks, game rooms, and small theatresfor live performances.
menu: a listing of all products a restaurant sells.
midcentric: the halfway point of a tourist personality classification system between allocentrics and psychocentrics. Most people fit into this category.
MNEs: the motivation, needs, and expectations of travellers.
modified american plan (MAP): a hotel room rate that includes the room plus breakfast and lunch or dinner.
motel: tourist accommodation that provides free parking and access to a guest's room directly from the parking lot.
motivator: a "promoter of action" whose purpose is to fulfill a need or want.
motor coach package: a bus tour that lasts from 3 to 30 days and includes one or more of these four components: accommodations, meals, attractions, sightseeing.
multiplier effect: ripple effect; the mechanism whereby the benefits of tourism dollars spread through a community, profiting businesses and residents not directly involved in tourism.
multi-unit corporate restaurant: a chain of restaurants in which one person or company controls all the units; typically, all restaurants have similar decor, menu, and management style.
museum: a building that displays a wide assortment of memorabilia ranging from artworks, historical, or scientific items to agricultural tools or cartoons.
national parks system: a country-wide system of representative natural areas of Canadian significance. By law they are protected for public understanding, appreciation, and enjoyment while being maintained in an unimpaired state for future generations. Under the jurisdiction of the federal government department called Canadian Heritage/Parks Canada, the system includes 41 national parks.
national tourism office (NTO): an office established by the federal government in one of a number of international locations to promote tourism in Canada.
natural resources: the physical means of supporting and attracting tourists, such as land and agriculture, a habitable climate, a water supply, and natural beauty.
niche (target) marketing: creating products to fulfill the needs of a specific segment of the total market; also known as taget margeting.
nonconsumptive tourism: a type of tourism in which the tourist takes nothing away from the destination and leaves nothing behind.
nonstop flight: a flight that does not stop between point of departure and destination.
occupancy rate: the average percentage of rooms rented.
occupational standards: documents that outline the skills, knowledge, and attitudes that an individual must demonstrate and practise to be deemed competent in a given job.
oceanarium: an aquatic zoo located on the shores of an ocean that features saltwater fish and animals such as dolphins, seals, whales, and shore birds.
online connection: air travel between two destinations during which the traveller is forced to change aircraft but not airline in order to complete the journey.
open bar: alcohol service at a banquet at which the host pays for the alcohol consumed.
open-jaw trip: a type of air travel in which travellers can fly to one city but return from a different city.
Open Skies: bilateral agreement between the United States and canada for North American airlines, which provides tourists with greater choice of carrier and types of flights.
Orient Express: operating from 1833 to 1977, the famous train that travelled from Paris to Istanbul, carrying royalty, political leaders, the very rich, and the very powerful.
outbound tour: a tour in which Canadians travel to a foreign country.
outbound tourist: a Canadian who travels to a foreign country as a tourist.
outdoor recreation: activities that occur outdoors, such as hiking, backpacking, canoeing, sailing, kayaking, bicycling, horsback riding, wildlife viewing, and heli-hiking.
overbooking: the practice of selling more hotel rooms, airplane seats, etc., than exist, on the assumption that not all reservations will be picked up. This practice can leave guests without a room at the hotel or a seat on the airline.
overnight/short tour: a bus tour that is two days long.
override: a bonus or extra commission earned for doing volume business.
pari-mutuel gambling: a betting pool in which those who bet on the winners of the first three places share the total amount minus a percentage for management.
partially escorted tour:  
partnerships: alliances formed among various sectors of the tourism industry. By working together they ensure a better quality product for the consumer and shared business opportunities for the industry.
people resources: the talents and abilities of people in the community.
physical motivator: a reason for travelling to an area related to health, including relaxation, sports participation, recreation, medical exams, or health treatments.
place: one of the marketing P's, referring to the location in which a product is sold; also known as channel of distribution.
pleasure guest: someone travelling for pleasure on discretionary time and money.
price: one of the marketing P's - the amount charged for a product, which includes all costs and profit.
pricing: the process of deciding the amount each customer should pay to cover costs, including a markup, operating expenses, and profit.
product: one of the marketing P's - the good or service being sold.
product capacity: the number of facilities, the accommodations,/rooms available, and the transportation system capacity.
product/market match: see market match.
promotion: one of the marketing P's, referring to advertising and other means of generating customer interest in the product.
psychocentric: a traveller who enjoys travel only when it is just like home and is often anxious; the "armchair" traveller.
psychographics: marketing information based on people's activities, opinions, motives, behaviours, and interests.
pub: small casual restaurant that emulates an English, Irish, or Scottish bar, including the ambience, the menu, and the types of beer and whiskey available.
pull factors: tangible reasons for travel choices, such as friends, mountains, and beaches.
push factors: intangible reasons for travel choices, such as the need to escape, the need for culture, or a need for physical fitness.
qualitative forecasting: the use of experts and their accumulated experience and knowledge to predict the likely outcome of events.
quantitative forecasting: the analysis of numerical data (current and historical) to help predict the future.
rack rate: a standard day rate for a hotel room.
rapid development: a component of integrated development; refers to the speed at which development can occur because a single developer can make decisions quickly.
recreational sports: major sports that affect the tourism industry, including skiing, golf, tennis, and water sports.
referral system: a marketing strategy wherby hotels band together, receiving instant brand-name recognition and access to a worldwide reservation system and national and global advertising campaigns (e.g., Best Western).
REIT (Real Estate Investment Trusts): a company that buys hotel/resort properties then sells shares of the property on the stock market.
Rendez-Vous Canada: a trade show that brings together Canadian tourism suppliers and international tour oeprators.
resort: a destination hotel that is usually located in the countryside, near water or mountains. Resorts provide their guests with a wide variety of outdoor recreational activities, indoor services such as spas, pools, and workout rooms, and a variety of in-house dining experiences.
resort hotel: a hotel, usually located in a natural or wilderness setting, that provides high-quality rooms, food service options, and a wide variety of entertainment and outdoor activities.
revenue performance: past and projected growth levels and estimated future revenues.
round trip: an airline routing that originates ina city, goes to a destination, and returns to the original city.
run-of-the-house rate: a discount rate for block bookings.
same-day visitor: see excursionist.
scheduled air carriers: airplanes that operate on defined routes, whether domestic or international, for which licences have been granted by the government or governments concerned.
scientific museum: a museum centred on some study of science ranging from dinosaur bones to space ships.
secondary developers: developers who build complementary facilities near a primary development, such as a major resort.
seminar: an informal meeting in which participants share ideas, knowledge, and expertise under the supervision of a leader or presenter.
sense of place: the special feeling of a destination, created by its unique feature(s), and used in marketing it.
Shinkansen: a Japanese bullet train that connects major Japanese cities and operates at speeds of 200 km per hour.
sightseeing tour: see day tour.
single: a hotel room occupied by one person.
site inspection: first-hand view of a potential conference site by the organizers to determine whether it meets the group's needs.
site specific: a museum located where the event took place.
soft adventure: outdoor activities, such as hiking and snorkeling, with a sense of adventure but little risk. They are usually less strenuous than hard adventure and no pretraining is required. If equipment is needed, it is provided by the organizing company.
spa: a hotel or resort that encourages healthy, rejuvenating activities such as massage therapy, body wraps, steam baths, aerobic exercise classes, etc. As part of the vacation package, guests often are provided with low-calorie gourmet meals.
special event: a one-time or infrequently occurring event outside the normal program or activities of the sponsoring or organizing body.
special interest cruise: a cruise that focuses on a specific topic of interest, usually from an educational standpoint, such as ecotourism, history, opera.
specialty restaurant: a type of restaurant that serves one kind of food, such as chicken or ribs.
specialty travel agency: an agency that specializes in a particular type of travel, such as adventure travel or cruises.
spectator sporting event: a sporting event that has audience appeal, such as professional hockey, baseball, or basketball.
status and prestige motivators: reasons to travel related to a need for recognition, attention, appreciation, and good reputation; same as social and ego factors.
step-on guide: a sightseeing guide who has particular knowledge about the history, people, and events that have shaped the region and who is specifically trained to show the sights of the city.
suite: a hotel room with one or more bedrooms and a sitting room or parlour.
summit: an international meeting of high-level government leaders.
supply: the amount of product available.
suprastructure: all of he buildings located at the destination; that is, structures that are "built up" from the ground such as lodging facilities, restaurants, terminals, and stores.
sustainable tourism: when tourism development and operations meet the needs of current tourists and host regions while protecting and enhancing opportunities for the future.

target marketing:

selecting a market segment for marketing attention. Also known as niche marketing.
taxiway: the lane used by an aircraft to travel between the air terminal and runway.
tentative reservation: see confirmed reservation.
theme cruise: a cruise that focuses on a particular event or topic (e.g., Super Bowl Cruise, Rock and Roll Cruise); also called special-event cruise.
theme park: a family entertainment centre oriented to a particular subject or historical area that combines the continuity of costuming and architecture with entertainment and merchandise to create a fantasy-provoking atmosphere.
theme restaurant: restaurant that "transports" customers to a different time or place through ambience, server costumes, menu, and entertainment reflecting the theme (e.g., Medieval Times).
time poverty: having too much to do and too little time.
time-sharing: buying a vacation segment, usually of two weeks, in a condominium unit.
tour operator: a company that contracts with and pays in advance for services provided by hotels, transportation companies, and other suppliers in order to create a tour package.
tour wholesaler: a company that contracts space with hotels, transportation companies, and other suppliers to create a tour package. Historically it differs from a tour operator because no money changes hands until the space is purchased by a client. Today, there is no noticeable difference between the two types of operation.
tourism: the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes.
tourism education council (TEC): organizations with provincial mandates to stimulate and coordinate the development of tourism edeucation in their provinces.
tourism illiteracy: the condition of not knowing or understanding the benefits of the tourism industry.
tourist court: tourist accommodation that provides customers with a small cabin and a parking space.
tourist dollars: revenue producedby the tourism industry.
trade show: a marketing and sales tool used by many industries to display and sell their products.
transfer: any change in transportation, between modes or within the same mode, during a journey.
transportation systems: the vehicles that use the infrastructure of a destination.
travel deficit: the difference that occurs when the dollars spent by tourists choosing to vacation outside their country (outbound tourists) exceeds the revenue generated by foreign tourists (inbound tourists) who visit the country.
trend: current style or preference; in tourism, a popular destination or activity.
trend analysis: the use of historical data to predict future trends.
trinketization: the process od=f producing and selling cheap, mass-produced, imported goods as if they were genuine artifacts of local culture.
trip: any travel that takes a person away from his or her place of residence for any reason other than to comute to work or school, travel in an ambulance, to a hospital or clinic, or a trip that is longer than one year.
turn down service: service provided by luxury hotels, bedspread is folded down anda chocolate placed on the pillow.
twin: a hotel room with two single beds.
unescorted tour: a tour in which the group travels without a company representative.
UNESCO World Heritage Site: a place designated by the United Nations Educational, scientific, and Cultural Organization in recognition of its outstanding universal value.
unique selling proposition: the one identifier for a destination that makes it unique; the destination's sense of place.
unlimited kilometres: a car rental package that charges travellers a flat fee regardless of distance driven.
value: the customer's mental estimate of the worth of a product.
variety: change or novelty, which the guest either seeks or avoids.
VIA Rail Canada: a Crown corporation, created by the merger of Canadian National Railways and Canadian Pacific railway, responsible for all long-distance passenger rail traffic in Canada.
virtual reality centre: an entertainment centre similar to an FEC but that focuses on interactive computer games and programs.
Visit Canada: a trade show that introduces travel writers from around the world to the Canadian tourism product.
visitor: a generic term used for both domestic and foreign tourists in Canada.
visitor use: the total number of tourists or excursionists to visit a destination or attraction or to attend an event over a specified period of time.
walking: the practice of sending guests who have reservations that cannot be honoured to other available hotels.
weekend rate: special discounted rates used by hotels that rely upon corporate business during the week. These discounted rates encourage business people to bring their families in for a weekend vacation or encourage locals to use the hotel and its services as a quick "weekend getaway".
workshop: a small group session in which participants learn new skills or techniques.
World heritage Site: see UNESCO World Heritage Site.