What are these companies selling?

 

Since many products are virtually the same, how do companies convince you to purchase their version of the product? By creating an image you wish to subscribe to.

Look at the websites for one of the following categories and determine the image that each product associates with. Write a minimum full page response discussing the product and the images advertisers wish to associate with the product.

 

If some of the sites do not work (they are very rich media - they might work better at home), try to find some sites for other products that fit the category. Respond to at least four examples.

Feel free to add to the list by sending me an e-mail with your suggestions.

Fast Food: Automobiles: Alcohol: Soft Drinks:
McDonald's BMW Alexander Keith's Coke
Burger King Dodge Molson Canadian Pepsi
Dairy Queen Ford Labatt's Blue Sprite
Wendy's Chevrolet Budweiser Mountain Dew

 

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